It would be a shame however to do this, as the new features that are to be rolled out over the coming months offer some great new opportunities for businesses of all sizes to regain some control over their accounts. That means you can pick and chose what to experiment with and what to ignore, or you can just carry on as you are. They understood that present human behaviour patterns indicate that people move from one device to another on a daily basis when both browsing and buying.ĭespite the exciting new features that came last year, it will still, no doubt, come as a relief to many that the most recent updates to the Adwords platform as announced on April 22nd 2014, are optional….to a degree. One of the most exciting was arguably the introduction of Estimated Total Conversions showing that Google really was studying the bigger picture. It is easy, therefore to panic every time Google declare their intention to announce new features, but let us not forget the other more positive changes that came last year along side Enhanced Campaigns. Enhanced Campaigns were launched with the aim of simplifying Adwords and increasing reach, but in real terms it was seen as a loss of control and for many it had an initial negative impact on CPCs. So it’s that exciting time of year again when Google announces its latest large scale developments for Adwords users, but just what delights has Google got in store for us this year? Last year’s changes were a little on the controversial side, with blood pressures running high as many stressed over the new mandatory change Enhanced Campaigns. Conversion Rate Optimisation, Creative News, Digital Marketing
0 kommentar(er)
